Mar 31, 2022 • 31M

The One Million Lobby -- A new voice for Israelis of Russian background

Alex Rif, CEO, on the challenges of old, the opportunities of today

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Photo courtesy Alex Rif

Alex Rif

CEO, One Million Lobby

Alex emigrated with her parents from Ukraine in 1991 at the age of five. She soon realized that if she wanted to fit in she was going to have to stop being "Russian," and for 20 years she erased her Soviet identity and tried to become a “real Israeli.” She was a Bronfman Fellow in Jerusalem, an office…

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